Saturday 23 November, 2024

This might be the most honest beer bottle blurb ever

No mention of smooth finishes here.

IF YOU DRINK craft beer, you’re probably well used to reading flowery blurbs on the side of the bottle about how the beer came to be.

Blurbs peppered with words like “aroma”, “smooth finish” and “eco-brewery”.

Flying Dog Brewery? They don’t mince their words.

Uwf2VLV Imgur Imgur

Full disclosure: this beer came to fruition because we saw a gap in our portfolio and we wanted to increase our market share.

At least they’re honest, right?

The 22 stupidest things that happened on the internet in 2015 >

The 13 top Irish dads of 2015 >

Author

Amy O'Connor

Send Tip or Correction

Beer

flying dog brewery

full disclosure

screens

The Journal supports the work of the Press Council of Ireland and the Office of the Press Ombudsman, and our staff operate within the Code of Practice. You can obtain a copy of the Code, or contact the Council, at https://www.presscouncil.ie, PH: (01) 6489130, Lo-Call 1800 208 080 or email: mailto:info@presscouncil.ie

Download our app

This might be the most honest beer bottle blurb ever

The 22 stupidest things that happened on the internet in 2015 >

The 13 top Irish dads of 2015 >